Selling smarter, city by city.

Realtor commissions vary by market, service, and negotiation. Learn what drives the range and how to compare proposals without relying on outdated averages.

Square footage is the least interesting variable in Austin. Pricing here turns on how far the commute runs and which attendance zone the parcel sits in — two similar houses a mile apart do not price alike — and on whether your agent can prove it with comparable sales.

On an illustrative $540,000 Austin home, the gap between a 2.7% and a 1.6% listing fee is about $5,940. Here is what actually moves that number in Travis County.

A licence covers Florida; it does not cover Duval County. The local knowledge gaps that cost Jacksonville sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Portland. Pricing here turns on walkability and the character of the immediate blocks, in a city where identity is genuinely local — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Charlotte. Pricing here turns on how close the property sits to the light-rail corridor and the established intown neighbourhoods — and on whether your agent can prove it with comparable sales.

A licence covers California; it does not cover Sacramento County. The local knowledge gaps that cost Sacramento sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Boise. Pricing here turns on proximity to the foothills and the downtown core, plus how much of the lot is genuinely usable — and on whether your agent can prove it with comparable sales.

A licence covers Washington; it does not cover King County. The local knowledge gaps that cost Seattle sellers money — and the questions that expose them in one conversation.

A licence covers Georgia; it does not cover Fulton County. The local knowledge gaps that cost Atlanta sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Sacramento. Pricing here turns on the age and condition of the housing stock, which swings hard between pre-war and new-build tracts — and on whether your agent can prove it with comparable sales.

A licence covers Illinois; it does not cover Cook County. The local knowledge gaps that cost Chicago sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Seattle. Pricing here turns on view, light, and the specific micro-neighbourhood, all of which price steeply in a constrained market — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Atlanta. Pricing here turns on which side of a school-district or city-limit line the parcel falls on, sometimes within the same street — and on whether your agent can prove it with comparable sales.

A licence covers California; it does not cover San Diego County. The local knowledge gaps that cost San Diego sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Chicago. Pricing here turns on the block itself, plus assessment history and whether the building is a condo, a two-flat, or a single family — and on whether your agent can prove it with comparable sales.

A licence covers Colorado; it does not cover Denver County. The local knowledge gaps that cost Denver sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Orlando. Pricing here turns on proximity to the employment corridors and whether the community permits short-term rental — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in San Diego. Pricing here turns on distance to the coast and the quality of the outdoor space, both of which price steeply here — and on whether your agent can prove it with comparable sales.

A licence covers Ohio; it does not cover Franklin County. The local knowledge gaps that cost Columbus sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Denver. Pricing here turns on lot size and light in a city of small original footprints, plus whether the scrape-and-rebuild economics work — and on whether your agent can prove it with comparable sales.

A licence covers Florida; it does not cover Hillsborough County. The local knowledge gaps that cost Tampa sellers money — and the questions that expose them in one conversation.

A licence covers California; it does not cover Los Angeles County. The local knowledge gaps that cost Los Angeles sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Columbus. Pricing here turns on the age and condition of a very mixed housing stock, from pre-war brick to new suburban build — and on whether your agent can prove it with comparable sales.

A licence covers Tennessee; it does not cover Davidson County. The local knowledge gaps that cost Nashville sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Tampa. Pricing here turns on flood zone and insurance cost, which now shape affordability as much as list price does — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Los Angeles. Pricing here turns on the specific pocket rather than the city, and whether the house reads as a remodel or a teardown — and on whether your agent can prove it with comparable sales.

Proposal speed in Columbus depends on the agent pool, the property, and a calendar where a clear spring peak and a real winter slowdown. What arrives — and what it should contain — matters more than how fast.

Square footage is the least interesting variable in Nashville. Pricing here turns on walkability and whether the lot supports the tall-and-skinny redevelopment that has reshaped whole streets — and on whether your agent can prove it with comparable sales.

A licence covers Florida; it does not cover Miami-Dade County. The local knowledge gaps that cost Miami sellers money — and the questions that expose them in one conversation.

A licence covers Arizona; it does not cover Maricopa County. The local knowledge gaps that cost Phoenix sellers money — and the questions that expose them in one conversation.

A licence covers Nevada; it does not cover Clark County. The local knowledge gaps that cost Las Vegas sellers money — and the questions that expose them in one conversation.

A licence covers North Carolina; it does not cover Wake County. The local knowledge gaps that cost Raleigh sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Miami. Pricing here turns on water access, building reserves, and whether the unit sits in a well-run association — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Phoenix. Pricing here turns on lot orientation, shade, and pool condition, which read very differently to a buyer in July than in January — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Las Vegas. Pricing here turns on master-planned community amenities and HOA structure, which sort buyers before they see a floor plan — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in Raleigh. Pricing here turns on school assignment and the pace of new construction in the surrounding towns — and on whether your agent can prove it with comparable sales.

A licence covers California; it does not cover Santa Clara County. The local knowledge gaps that cost San Jose sellers money — and the questions that expose them in one conversation.

A licence covers Texas; it does not cover Bexar County. The local knowledge gaps that cost San Antonio sellers money — and the questions that expose them in one conversation.

A licence covers Oregon; it does not cover Multnomah County. The local knowledge gaps that cost Portland sellers money — and the questions that expose them in one conversation.

A licence covers North Carolina; it does not cover Mecklenburg County. The local knowledge gaps that cost Charlotte sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in San Jose. Pricing here turns on school attendance boundaries and lot size, in a market where the land routinely carries more value than the structure — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in San Antonio. Pricing here turns on school district lines and proximity to base, which shape buyer pools more than finish level does — and on whether your agent can prove it with comparable sales.

A licence covers Texas; it does not cover Harris County. The local knowledge gaps that cost Houston sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Houston. Pricing here turns on elevation and flood history, which sit alongside square footage rather than behind it — and on whether your agent can prove it with comparable sales.

On an illustrative $340,000 Houston home, the gap between a 2.7% and a 1.6% listing fee is about $3,740. Here is what actually moves that number in Harris County.

A licence covers Texas; it does not cover Dallas County. The local knowledge gaps that cost Dallas sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Dallas. Pricing here turns on which suburb the listing reads as, because the metro is a collection of separate markets wearing one name — and on whether your agent can prove it with comparable sales.

On an illustrative $420,000 Dallas home, the gap between a 2.7% and a 1.6% listing fee is about $4,620. Here is what actually moves that number in Dallas County.

A licence covers Texas; it does not cover Travis County. The local knowledge gaps that cost Austin sellers money — and the questions that expose them in one conversation.

A licence covers Idaho; it does not cover Ada County. The local knowledge gaps that cost Boise sellers money — and the questions that expose them in one conversation.

Agent commission on home sales varies by market, service level, and negotiation. Understand the factors that shape the rate you pay.

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Square footage is the least interesting variable in Jacksonville. Pricing here turns on whether the property is coastal, riverfront, or inland — three separate markets inside one city limit — and on whether your agent can prove it with comparable sales.

Proposal speed in Boise depends on the agent pool, the property, and a calendar where a spring and summer peak, with winter noticeably quiet. What arrives — and what it should contain — matters more than how fast.

A licence covers Florida; it does not cover Orange County. The local knowledge gaps that cost Orlando sellers money — and the questions that expose them in one conversation.

Proposal speed in Chicago depends on the agent pool, the property, and a calendar where a compressed spring and autumn, with winter genuinely slowing traffic. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Las Vegas depends on the agent pool, the property, and a calendar where a strong winter and spring, with midsummer heat slowing in-person traffic sharply. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Portland depends on the agent pool, the property, and a calendar where a spring and early-summer window that closes quickly once the autumn rain sets in. What arrives — and what it should contain — matters more than how fast.