The blog, page 2.

A licence covers Texas; it does not cover Bexar County. The local knowledge gaps that cost San Antonio sellers money — and the questions that expose them in one conversation.

A licence covers Oregon; it does not cover Multnomah County. The local knowledge gaps that cost Portland sellers money — and the questions that expose them in one conversation.

A licence covers North Carolina; it does not cover Mecklenburg County. The local knowledge gaps that cost Charlotte sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in San Jose. Pricing here turns on school attendance boundaries and lot size, in a market where the land routinely carries more value than the structure — and on whether your agent can prove it with comparable sales.

Square footage is the least interesting variable in San Antonio. Pricing here turns on school district lines and proximity to base, which shape buyer pools more than finish level does — and on whether your agent can prove it with comparable sales.

A licence covers Texas; it does not cover Harris County. The local knowledge gaps that cost Houston sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Houston. Pricing here turns on elevation and flood history, which sit alongside square footage rather than behind it — and on whether your agent can prove it with comparable sales.

On an illustrative $340,000 Houston home, the gap between a 2.7% and a 1.6% listing fee is about $3,740. Here is what actually moves that number in Harris County.

A licence covers Texas; it does not cover Dallas County. The local knowledge gaps that cost Dallas sellers money — and the questions that expose them in one conversation.

Square footage is the least interesting variable in Dallas. Pricing here turns on which suburb the listing reads as, because the metro is a collection of separate markets wearing one name — and on whether your agent can prove it with comparable sales.

On an illustrative $420,000 Dallas home, the gap between a 2.7% and a 1.6% listing fee is about $4,620. Here is what actually moves that number in Dallas County.

A licence covers Texas; it does not cover Travis County. The local knowledge gaps that cost Austin sellers money — and the questions that expose them in one conversation.

A licence covers Idaho; it does not cover Ada County. The local knowledge gaps that cost Boise sellers money — and the questions that expose them in one conversation.

Agent commission on home sales varies by market, service level, and negotiation. Understand the factors that shape the rate you pay.

Learn which interview questions reveal whether an agent has a real marketing plan or just a pitch deck - and how to compare answers.

Learn what verified performance data reveals about listing agents - and why a track record matters more than a polished pitch deck.

Square footage is the least interesting variable in Jacksonville. Pricing here turns on whether the property is coastal, riverfront, or inland — three separate markets inside one city limit — and on whether your agent can prove it with comparable sales.

Proposal speed in Boise depends on the agent pool, the property, and a calendar where a spring and summer peak, with winter noticeably quiet. What arrives — and what it should contain — matters more than how fast.

A licence covers Florida; it does not cover Orange County. The local knowledge gaps that cost Orlando sellers money — and the questions that expose them in one conversation.

Proposal speed in Chicago depends on the agent pool, the property, and a calendar where a compressed spring and autumn, with winter genuinely slowing traffic. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Las Vegas depends on the agent pool, the property, and a calendar where a strong winter and spring, with midsummer heat slowing in-person traffic sharply. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Portland depends on the agent pool, the property, and a calendar where a spring and early-summer window that closes quickly once the autumn rain sets in. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Seattle depends on the agent pool, the property, and a calendar where a sharp spring peak, with a shorter and more decisive selling window than warmer metros. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Denver depends on the agent pool, the property, and a calendar where a compressed spring, then a genuine slowdown once the snow arrives. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Nashville depends on the agent pool, the property, and a calendar where a strong spring and autumn, with summer heat and tourism traffic slowing weekend showings. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Raleigh depends on the agent pool, the property, and a calendar where spring and late summer, tracking the academic calendar closely. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Charlotte depends on the agent pool, the property, and a calendar where a long spring season with relocation traffic sustaining summer better than most markets. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Atlanta depends on the agent pool, the property, and a calendar where a strong spring, a summer plateau, and a decisive autumn window before the holidays. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Jacksonville depends on the agent pool, the property, and a calendar where a spring peak with a second, smaller wave in early autumn. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Orlando depends on the agent pool, the property, and a calendar where year-round demand, unusually flat compared with seasonal markets elsewhere. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Tampa depends on the agent pool, the property, and a calendar where a winter-into-spring peak, with hurricane season injecting genuine uncertainty into summer closings. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Miami depends on the agent pool, the property, and a calendar where a pronounced winter season when out-of-state and international buyers are physically in town. What arrives — and what it should contain — matters more than how fast.

Proposal speed in San Jose depends on the agent pool, the property, and a calendar where an intense spring, with inventory arriving in a narrow window and moving fast. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Sacramento depends on the agent pool, the property, and a calendar where a strong spring, then a genuine summer slowdown when the valley heat arrives. What arrives — and what it should contain — matters more than how fast.

Proposal speed in San Diego depends on the agent pool, the property, and a calendar where a long, even season without the harsh winter pause that colder metros accept. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Los Angeles depends on the agent pool, the property, and a calendar where spring and early autumn carry the market; the winter holidays go quiet quickly. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Phoenix depends on the agent pool, the property, and a calendar where inverted against most of the country — winter is the busy season and midsummer is the quiet one. What arrives — and what it should contain — matters more than how fast.

Proposal speed in San Antonio depends on the agent pool, the property, and a calendar where a reliable spring and early-summer peak tied to military transfer season. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Houston depends on the agent pool, the property, and a calendar where steady year-round, with hurricane season imposing its own rhythm on closings. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Dallas depends on the agent pool, the property, and a calendar where a long selling season with a distinct pause around the winter holidays. What arrives — and what it should contain — matters more than how fast.

Proposal speed in Austin depends on the agent pool, the property, and a calendar where listings cluster in spring, well before the summer heat thins out weekend showing traffic. What arrives — and what it should contain — matters more than how fast.

On an illustrative $470,000 Boise home, the gap between a 2.7% and a 1.6% listing fee is about $5,170. Here is what actually moves that number in Ada County.

On an illustrative $360,000 Chicago home, the gap between a 2.7% and a 1.6% listing fee is about $3,960. Here is what actually moves that number in Cook County.

On an illustrative $300,000 Columbus home, the gap between a 2.7% and a 1.6% listing fee is about $3,300. Here is what actually moves that number in Franklin County.

On an illustrative $420,000 Las Vegas home, the gap between a 2.7% and a 1.6% listing fee is about $4,620. Here is what actually moves that number in Clark County.

On an illustrative $520,000 Portland home, the gap between a 2.7% and a 1.6% listing fee is about $5,720. Here is what actually moves that number in Multnomah County.

On an illustrative $800,000 Seattle home, the gap between a 2.7% and a 1.6% listing fee is about $8,800. Here is what actually moves that number in King County.

On an illustrative $560,000 Denver home, the gap between a 2.7% and a 1.6% listing fee is about $6,160. Here is what actually moves that number in Denver County.

On an illustrative $450,000 Nashville home, the gap between a 2.7% and a 1.6% listing fee is about $4,950. Here is what actually moves that number in Davidson County.

On an illustrative $430,000 Raleigh home, the gap between a 2.7% and a 1.6% listing fee is about $4,730. Here is what actually moves that number in Wake County.

On an illustrative $400,000 Charlotte home, the gap between a 2.7% and a 1.6% listing fee is about $4,400. Here is what actually moves that number in Mecklenburg County.

On an illustrative $410,000 Atlanta home, the gap between a 2.7% and a 1.6% listing fee is about $4,510. Here is what actually moves that number in Fulton County.

On an illustrative $320,000 Jacksonville home, the gap between a 2.7% and a 1.6% listing fee is about $3,520. Here is what actually moves that number in Duval County.

On an illustrative $390,000 Orlando home, the gap between a 2.7% and a 1.6% listing fee is about $4,290. Here is what actually moves that number in Orange County.

On an illustrative $400,000 Tampa home, the gap between a 2.7% and a 1.6% listing fee is about $4,400. Here is what actually moves that number in Hillsborough County.

On an illustrative $560,000 Miami home, the gap between a 2.7% and a 1.6% listing fee is about $6,160. Here is what actually moves that number in Miami-Dade County.

On an illustrative $1,400,000 San Jose home, the gap between a 2.7% and a 1.6% listing fee is about $15,400. Here is what actually moves that number in Santa Clara County.

On an illustrative $550,000 Sacramento home, the gap between a 2.7% and a 1.6% listing fee is about $6,050. Here is what actually moves that number in Sacramento County.

On an illustrative $900,000 San Diego home, the gap between a 2.7% and a 1.6% listing fee is about $9,900. Here is what actually moves that number in San Diego County.

On an illustrative $950,000 Los Angeles home, the gap between a 2.7% and a 1.6% listing fee is about $10,450. Here is what actually moves that number in Los Angeles County.