Selling in San Diego? Compare agents’ proposals in writing.

Southern California homeowner launch — how posting works, what to have ready, and the platform-affiliated broker’s role.

The platform’s own broker may send you a proposal. Kristian Peter (CA DRE #01308663) operates AnyHomeSold. Affiliation provides no ranking preference, and you have no obligation to choose this broker. The broker who operates AnyHomeSold can see account records that other agents cannot. As an agent on your home, that broker follows the same rule as everyone: no contact unless you reach out first.

Why ask for a written proposal in San Diego?

Because a written proposal puts the fee on paper. In a living-room pitch an agent can name a rate and a general plan; a sealed proposal, which you will set beside any others, states the agent’s commission in writing, and can add the price they would list at, their marketing plan and the services they include. San Diego is a market defined by coastal demand that rewards sharp pricing and presentation. Commission is negotiable: on $900,000, each tenth of a point is about $900.

On AnyHomeSold, every San Diego listing has up to ten seats for participating agents who cover the home. Where agents with a verified performance score cover the home, their seats are held for the first 24 hours, ranked on that score and never on payment; every other seat is open to any eligible agent at once, and a held seat not taken opens after that. Proposals are sealed — agents can’t see each other’s terms. Agents are not given your name, email, or phone, and no agent may contact you first. You review everything side by side, invite the ones you choose to a video call, in-home walkthrough, or phone interview, and sign with one — or no one.

What is in a proposal for a home in San Diego?

• The agent’s commission, in writing — the one thing every proposal must state. At the 2.76% survey average the listing side on $900,000 is about $24,840; what each agent proposes is theirs to state.
• The price the agent would list at, if they give one. It is their opinion, not an appraisal.
• A marketing plan and the services included — photography, staging, open houses and the like — where the agent lists them, plus a message and a video if they add one.
• Up to ten proposals per home. How many arrive depends on which participating agents cover your ZIP, and none is guaranteed.

San Diego is home turf for us. Our sister brand, San Diego Buy Guy, is a local luxury brokerage working La Jolla, Del Mar, Coronado, and the coast — worth a read on how this market actually moves before you weigh any proposal.

The listing fee and a buyer’s agent are two separate things

The fee in a proposal is the listing agent’s own. Whether you also offer compensation to a buyer’s agent is a separate choice: the National Association of Realtors’ consumer guide says whether to offer compensation to a buyer’s agent is the seller’s decision, and that practices may vary with state and local law (National Association of Realtors, “Consumer Guide: Offers of Compensation”, September 11, 2024). Ask the agents who answer how it is handled in San Diego. The 5.46% “total commission” figure often quoted adds both sides together (Clever Real Estate survey of 434 agents, August 2026).

*$900,000 is an example price for a home in San Diego, not a statistic; your proposals will reflect your actual home and neighborhood. The sample of automated estimates in the panel above is a different thing, described there; no figure on this page is computed from it. Every proposal is written by a licensed California agent — their terms, your choice.